Senior Branding Strategy
Bill is a senior strategic branding expert with 28+ years of branding, public relations, advertising and international trade experience. Throughout his career, he has demonstrated his ability to communicate the relevant messages about products which causes the target audience to respond. One area of Barlow's expertise is in live television shopping. He is one of a hand-full of specialists to have physically visited every 24-hour live shopping channel around the globe. This experience has made him an expert at translating branding and sales messages between cultures for maximum sales throughout the world. Barlow has a unique ability to solve marketing problems and fine effective solutions to issues that would otherwise inhibit the practices. This approach has allowed Barlow to participate in many innovations and new technology applications. Overall Barlow's methods and experience have generated over three billion dollars in retail sales of consumer products.
In 2012, Bill went around the world 7 times and none of it was vacation.
Favorite Food Memory:
"Eating Devil Crabs for the first time with my father at the Seabreeze off 50th Street in Tampa. There were no tables so my dad got them to agree that I could sit at the bar with him. I was about 8 and sitting at the bar was a huge deal because kids were not allowed to. All I needed then was a beer. That part would not happen for another 10 years. Every time I eat a Devil Crab to this day I think about that moment."
When I'm not working, I love to...
Drink Wine. I enjoy finding new wines and pairing them with food.
"When you are going through hell, don’t stop."
Who would you most like to have dinner with?:
"Sir Richard Branson, so we can talk about his many Virgins."