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Sahlman Williams Announces Name Change

At The Table Public Relations Spices Up Food Industry Former Agency, Sahlman Williams, Officially Changes Name TAMPA, FL – At The Table Public Relations, formerly Sahlman Williams Public Relations & Marketing, has officially been renamed. The new name and logo/brandmark reflects the firm’s nearly 30-year commitment to food-related public relations and marketing. Founded in 1983, At The Table Public Relations, based in Tampa, Florida has served multiple food related clients including the Legendary Bern’s Steak House, The Chilean Avocado Importer’s Association, Ocean Prime Restaurants in multiple markets and the Vidalia Onion Committee. Recognized for it’s hard work and savvy in the food and beverage industry, the firm’s staff are also committed to food-related issues including hunger, the Slow Food USA movement and the culinary industry in general. The firm is a member of the International Association of Culinary Professionals (IACP) and the International Foodservice Editorial Council (IFEC). They also support and have committed hundreds of pro bono hours to the non-profit, hunger organization, Feeding America Tampa Bay. “Our firm has enjoyed almost 30 years of great client work and relationships. We began to focus solely on the food industry 15 years ago, and it’s proven to be a recipe for success,” notes Cheryl Miller, Principal and CEO of At The Table Public Relations. “Our new name demonstrates our food-focus and we are not changing our menu,” Miller joined the firm in 1987 and became CEO in April 2011. At The Table Public Relations’ current clients include Sweetbay Supermarket, a Florida grocery store and part of Delhaize America; the Georgia Pecan Commission; Georgia Peach Council; Georgia Blueberry Commission and the Florida Beef Council. “After more than 14 years of working with the people from At The Table Public Relations, their hard work, attention to detail and results have created a long-lasting partnership that has benefited our commission in many ways,” says Duke Lane, Chairman for the Georgia Pecan Commission. “As a food PR firm, they always come to the table with fresh, new ideas that help us achieve our goals,” said Nicole LeBeau, spokesperson for Sweetbay Supermarket, of the team at At The Table Public Relations. At The Table Public Relations is a full-service boutique agency offering overall strategic planning, social media strategy and implementation, blogger representation, media relations, branding, crisis/issues management, special event services, trade show representation, spokesperson recruitment, product launches, targeted community relations, food photography and recipe/nutritional profile development.

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